DECADES OF EXPERIENCE, ONE CLEAR MISSION:
Helping
Creative
Businesses
Thrive
I'm Cas
I'm a business organiser and transformation partner for creative entrepreneurs. With over 30 years of hands-on leadership experience across media, publishing, design, e-commerce and fashion, I specialise in helping creative businesses structure, scale, and deliver results.
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I’ve walked in your shoes, leading creative companies through complex transitions — from digital transformations and team restructuring to operational overhauls and scaling across new markets.
I've developed a genuine drive to help entrepreneurs unlock their potential, and avoiding common pitfalls and frustrations.
I provide direction and clarity, and help you find the right balance between creativity and structure, so that ideas can grow and teams can excel.
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I Love to Fix
problems
My journey started early — side jobs in my youth taught me the power of efficiency, resilience, and critical thinking.
This mindset evolved into a career focused on solving the organisational challenges that hold creative businesses back.
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Based on the valuable lessons I learned during my journey of navigating and overcoming the challenges of the creative industry, I’ve developed a pragmatic, no-nonsense approach.
I don’t just deliver reports — I provide actionable solutions and hands-on support that lead to real, measurable outcomes.
What I Deliver
Whether you’re stuck in start-up mode or ready to scale, I’m here to help you move forward with clarity, confidence, and results.
A tailored improvement plan for your business
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Clear, strategic
direction with ongoing guidance
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Efficient workflows
and scalable systems
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High-performing teams and a culture of accountability
Proven Impact Across Creative Industries
I’ve worked with industry leaders like Filling Pieces, Botentekoop.nl, Telegraaf Media Groep, Factotum Media, and ZOO Magazine helping them:
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Integrate acquisitions smoothly
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Lead digital transitions
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Build and restructure teams
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Streamline operations and improve profitability
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Through every engagement, my mission remains the same:
Empower entrepreneurs, remove obstacles, and build the structures that fuel creative and commercial growth.
Ready to unlock your
creative business’s
full potential?
Let’s build the structure your business needs to grow.
Cas fixes your Biz
Spuistraat 84F, 1012 TX Amsterdam
+31 6 520 500 38
